Power Jolt: “Waste of my time”

I awoke this morning to see that someone opted to unsubscribe from the Journey to Success lessons.

The reason s/he gave was “waste of my time”.

I immediately thought hmmm. I wonder what s/he needs instead.

Now don’t get me wrong, I think s/he would get a lot out of the course BUT it is his/her choice to come, stay or go. And I am fine with that.

BUT here’s what I want you to get out of this article.

1. Give parents what they want. You may have some really great stuff but if it’s not what the parents want, you will strike out. Also consider the different levels of your potential clients. My subscriber may be at a place in his/her business that the lessons seem like baby steps when s/he is already walking and ready to start running. I see him/her leaving as an opportunity to find out what s/he wants. Do you have a program to serve your different client levels?

2. Find out what they want. So instead of saying “so what” when a parent doesn’t hire you or leaves your program, create a survey to find out why and what. Why did they say no? What do they want? I already know why my subscriber discontinued the lessons but now I will ask questions to find out what s/he is looking for. I likely have what s/he needs in another program or s/he may suggest something I don’t have yet and guess what? That gives me an opportunity to evaluate the creation of a new program. What can you put in place to service your “no’s”?

3. Explain value. I recognize that my market is made up of 3 groups of people. (1) those thinking about adding coaching-consulting to their existing services (2) relatively new parent-youth coaches and consultants (3) seasoned coaches and consultants. With that in mind, I offer programs to meet the various needs BUT it is up to me to share that. So in this case, I strongly believe Journey to Success is for everyone but maybe I have not clearly communicated how each level should use the course. And that’s my responsibility to my subscribers. So I will go back and tweak the lessons to increase subscriber satisfaction. How can you better explain “what you do”?

4. Don’t take it personal. This time last year I would have been hurt if someone left and really crushed by a reason like that. But I quickly learned that everyone is not going to love me like my mommy does (lol) and everything is not for every body. I am here to empower your success and today my subscriber may not see value in the Journey to Success course. S/he may later or never. You must learn to be okay with that too.