“Branding : Finding Your IT Factor”

Welcome to 2012!

So I was thinking…how can we start off the conversation about branding this new year that will make an immediate impact in your business? And I realized one of the very first steps that we all must take each year as we plan for our annual goals and strategies is to get CRYSTAL CLEAR on who we want to work with, who our ideal client is, and how can we reach our target market. If every new year, we revisit this question and take a birds eye view of our business, then drill down deep to see who our best, most desirable client is, then we would spend the next year attracting more of that perfect client.

So how do you do this, you ask? Well I like to call it “finding your IT factor, or defining your I.T. Profile” I.T. stands for Ideal Target. Take a hour or so on your business planning calendar, and answer these following questions. Get crystal clear about who you prefer to work with, who would benefit most from what you offer, and who do you naturally connect with and have an affinity for? This clarity will with no doubt, attract more of your ideal, dream client!

Demographics of your IT Client: What is their age, gender, location, job position, title, and marital status?
Psychographics of your IT Client: What do they do in their spare time? Who do they hang out with and why? What are their professional activities or organizations? What non-profits do they support?
Additional IT Profile: What do all your ideal clients have in common? What is the pain “thread” that they have which gives them reason to come to you? What keeps them up at night with worry?

Start here and stay tuned for more inspired action ideas. If you want to connect with me, visit my website www.brandingbyjena.com

Here is to YOU living in your greatness!